The Handbook of Organic and Fair Trade Food Marketing

Publisher : John Wiley & Sons

ISBN-13 : 0470996080

Page : 312 pages

Rating : 4.5/5 from 080 voters

The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for “better” food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.

More Books:

The Handbook of Organic and Fair Trade Food Marketing
Language: en
Pages: 312
Authors: Simon Wright
Categories: Technology & Engineering
Type: BOOK - Published: 2008-04-15 - Publisher: John Wiley & Sons

The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for “
The Handbook of Food and Anthropology
Language: en
Pages: 496
Authors: Jakob A. Klein
Categories: Social Science
Type: BOOK - Published: 2016-08-25 - Publisher: Bloomsbury Publishing

Winner of the CHOICE Outstanding Academic Title of the Year Award 2017. Interest in the anthropology of food has grown significantly in recent years. This is th
Fair Trade and Organic Initiatives in Asian Agriculture
Language: en
Pages: 160
Authors: Rie Makita
Categories: Business & Economics
Type: BOOK - Published: 2017-03-16 - Publisher: Taylor & Francis

In addition to constituting an evolving area of inquiry within the social sciences, agricultural certification, and particularly its Fair Trade and organic comp
Green Consumerism
Language: en
Pages: 525
Authors: Juliana Mansvelt
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: SAGE

This sixth volume in the SAGE Series on Green Society covers the consumption, availability, and distribution of energy and other resources in the personal consu
World Food: An Encyclopedia of History, Culture and Social Influence from Hunter Gatherers to the Age of Globalization
Language: en
Pages: 800
Authors: Mary Ellen Snodgrass
Categories: Political Science
Type: BOOK - Published: 2016-06-11 - Publisher: Routledge

This multicultural and interdisciplinary reference brings a fresh social and cultural perspective to the global history of food, foodstuffs, and cultural exchan
Sustainable Development and Communication in Global Food Networks
Language: en
Pages: 235
Authors: Maria Touri
Categories: Social Science
Type: BOOK - Published: 2020-12-30 - Publisher: Springer Nature

This book offers a novel approach to sustainable development through the theory and practice of communication in global food networks, focusing specifically on
A History of Fair Trade in Contemporary Britain
Language: en
Pages: 230
Authors: Matthew Anderson
Categories: Business & Economics
Type: BOOK - Published: 2015-09-06 - Publisher: Springer

This book offers an original contribution to the empirical knowledge of the development of Fair Trade that goes beyond the anecdotal accounts to challenge and a
Marginalizing Access to the Sustainable Food System
Language: en
Pages: 168
Authors: Camille Tuason Mata
Categories: Social Science
Type: BOOK - Published: 2013-09-12 - Publisher: University Press of America

This book is a comprehensive analysis of the barriers and opportunities confronting minority communities’ ability to access healthy, fresh foods. Mata uses th
Fighting the Banana Wars and Other Fairtrade Battles
Language: en
Pages: 256
Authors: Harriet Lamb
Categories: Business & Economics
Type: BOOK - Published: 2008-12-02 - Publisher: Random House

It started very small and full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas and coffee be
Organic Production and Food Quality
Language: en
Pages: 296
Authors: Robert Blair
Categories: Science
Type: BOOK - Published: 2012-01-03 - Publisher: John Wiley & Sons

The internet is rife with biased and unsubstantiated claims from the organic industry, and the treatment of issues such as food safety and quality by the media