Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information
Type: BOOK - Published: - Publisher: Vikas Publishing House
Marketing Management is a curriculum-driven text. It is designed to cater to the knowledge-and examination needs of B.Com. students of Semester VI of the Univer
Type: BOOK - Published: 2017-08-24 - Publisher: Routledge
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array
Type: BOOK - Published: 2017-09-25 - Publisher: Routledge
Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a
Type: BOOK - Published: 2012-09-11 - Publisher: Routledge
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of th
Type: BOOK - Published: 2011 - Publisher: Vikas Publishing House
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is
