Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.
Type: BOOK - Published: 2007 - Publisher: Rowman & Littlefield
Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.
Type: BOOK - Published: 2011 - Publisher: Vikas Publishing House
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is
Type: BOOK - Published: 2020-12-12 - Publisher: SBPD Publications
An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importanc
Type: BOOK - Published: 2012-09-11 - Publisher: Routledge
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of th
This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offe
Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book
