The Handbook of Organic and Fair Trade Food Marketing

Publisher : John Wiley & Sons

ISBN-13 : 0470996080

Page : 312 pages

Rating : 4.5/5 from 080 voters

The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for “better” food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.

More Books:

The Handbook of Organic and Fair Trade Food Marketing
Language: en
Pages: 312
Authors: Simon Wright
Categories: Technology & Engineering
Type: BOOK - Published: 2008-04-15 - Publisher: John Wiley & Sons

The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for “
Fair Trade
Language: en
Pages: 176
Authors: Ariana Agrios
Categories: Young Adult Nonfiction
Type: BOOK - Published: 2019-12-15 - Publisher: Greenhaven Publishing LLC

Fair trade is intended to help producers in developing countries achieve better working and trading conditions while maintaining certain environmental standards
Fair Trade and Organic Agriculture
Language: en
Pages: 204
Authors: Priyanka Parvathi
Categories: Technology & Engineering
Type: BOOK - Published: 2017-12-21 - Publisher: CABI

The markets for organic and fair trade certified commodities are growing rapidly, with environmentally sound and more equitable certification systems likely to
Encyclopedia of Organic, Sustainable, and Local Food
Language: en
Pages: 462
Authors: Leslie A. Duram
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: ABC-CLIO

Presents alphabetical entries exploring all aspects of organic farming, food, and consumption.
Fair Trade
Language: en
Pages: 288
Authors: Alex Nicholls
Categories: Business & Economics
Type: BOOK - Published: 2005-06-07 - Publisher: SAGE

'Today, Fair Trade finds itself at a crucial point in its evolution from alternative trading mechanism to a mainstream economic model. As the only certifier in
Fair Trade in CSR Strategy of Global Retailers
Language: en
Pages: 205
Authors: M. Stefanska
Categories: Business & Economics
Type: BOOK - Published: 2015-02-18 - Publisher: Springer

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the autho
Ethical Sourcing in the Global Food System
Language: en
Pages: 224
Authors: Stephanie Barrientos
Categories: Technology & Engineering
Type: BOOK - Published: 2012-04-27 - Publisher: Taylor & Francis

Ethical sourcing, both through fair trade and ethical trade, is increasingly entering the mainstream of food retailing. Large supermarkets have come under press
Food Values in Europe
Language: en
Pages: 256
Authors: Valeria Siniscalchi
Categories: Social Science
Type: BOOK - Published: 2019-09-05 - Publisher: Bloomsbury Publishing

What can a focus on “food projects” in Europe tell us about contemporary social processes and cultural debates? Valeria Siniscalchi and Krista Harper show h
Changing Structure of Global Food Consumption and Trade
Language: en
Pages:
Authors:
Categories:
Type: BOOK - Published: - Publisher: DIANE Publishing

Food
Language: en
Pages: 218
Authors: Jennifer Clapp
Categories: Science
Type: BOOK - Published: 2012 - Publisher: Polity

Food is one of the most basic resources that humans need for daily survival. Forty percent of the world’s population gains a livelihood from agriculture and w